4

Question 4

How do your products engage with the audience?

I made my product appeal to our audience because of the music itself. Since it is a mix of Indie and a soft EDM so it is somehting that hipsters would go and listen to. 

From how we chose the genre of our music video , AT ropical House / Progressive Indie we are likely to attract people who like chilled music. Our target audiences ranges from 18 years old hipsters to 40. The reason for this variation is the 

Our music is a mixture of Indie because of the 
The reason that hispters might love our music video could be because hipsters like to listen to hipster music like Indie. Somehow this is a 
Hipsters also like the idea of "Music that doesn't even exist yet" or anything that is not mainstream. This is not an EDM type of music with an upbeat tone to it but rather something that people wold watch when they are alone. It is also quite psychedellic in a way because of the way My Melanie sings the song. It is very extended and has a dreamy feel to it which is very similiar to the Grimes and Shura which sing similiar type of songs.

Our audience is also anyone who is in a relationship and likes listening to loves song which is relatable to their situation. Our song is about love so perhaps it could attract teenage audiences. From a research I have looked at I discovered that people are likely to like somehting that they can relate to and have a common similiarity with. 

We are also targetting both foreigners and Thai audiences because it has an element of Thai value in it which perhaps will attract foreigners and people who likes to travel since our music video is just as similiar to being a post card which shows the insight of Thailand. Westerners also have an Orientalism * towards asian culture.
This type of music will be also played at pubs,bars and beachside where there is a high use of dreamy and flowy music. The reason for this is that these places are for relaxation and this is also a music for anyone who enjoys relaxing or spa as the beat are smooth and quite slow overall. This could even attract people who like to go out with their friends on a Friday night and drinkers and it is a perfect music for listening while doing drugs. Also, Old people would like because it is a calm music as older people prefer softer music than hardcore EDM.

b) Make a list of things/qualities/conventions you think that would appeal to your audience in ALL THREE OF YOUR PRODUCTS (music video, digipak, website).

c) Now use the list to identify key elements of products that you believe will appeal to your audience.

From further research I have came to a conclusion and have discovered the eight powerful creative forces that will appeal to our target audience.

RESEARCH

Carrying out a market research is very important as it will ensure us that the product that we are producing will fit with the audiences that we will be targetting. There are 2 types of method " Product- oriented or Market- oriented. The method that we are using is product oriented which means that we will produce the product first then find a market for it. This will ensure that the product will be able to make sales.

Emotion

"It reported that 89% of the respondents felt personal connection to the brands they buy". I believe that our product is  relatable to majority of people because of the common issue that is brought up, love.

PERSONALITY
we establish a specific personality type to affirm an audience’s belief about a product. The personality for our product is " conservative, classy , passionate" . We show this through the lyrics of the song, digipak and the website. The colour that we emphasise is " Black". Black is associated with power, elegance, formality. Personality also adds depth to the relationship with the audience by introducing a surprising aspect of the product’s persona where it can build a sense of scarcity and desire if it is used correctly.

FRAMING / COMPOSITION

Framing and composition must reflect a product’s personality. Doing this effectively requires a well-designed visual hierarchy. We use the rules of third in most of our work. Especially the digipak. It has symmetry and somehow it is good to look at overall.

MOTION

A slow-moving camera or lens communicates calmness in a music video, thoughtfulness, and confidence. More dynamic motion projects enthusiasm and vitality. The energy provided by camera or lens movement sets the tone and provides the emotional context for the product itself.

COLOUR 

 Colour in a music video, digipak and website convey the emotion that we want, and then using it effectively so that, it leaves a mark on the audience for example the black colour in our music video adds the sense of classiness to our product and somewhat is quite melancholy in the music wear the audience can relate the plot in the video to their lives. e.g. sad. The colour splash effect on the digipak is used to enhance the product physical appeal.Not only do those colors communicate balance and neutrality it allow us to show situations that reflect the audience’s own world and build emotional connections.

LOOK AND LIGHTING

Nowadays visual perfection has become the norm so it is very important for our product to be professionally made as consumers normally associate good looking products of having good quality and high standard. Also as we are presenting a vinyl of a first EDM/ Tropical house we create a "Novelty factor" to out product. This means that consumers will buy our product because of the sense of newness regardless of the price.

LOCATION, ENVIRONMENT, AND DRESS

"Malcolm Gladwell discusses in Blink, human beings absorb information in micro-second bursts and deduce enormous insight from fragments of evidence. This makes the choices of location, environment and dress absolutely crucial."

The layout of the product includes decisions about how products are wrapped or accessorized. It also shows that there is a product stylist for it which persuade the audiences that there is " ADDED VALUE" in the product.

to create "relatedness" with the target-market.

TYPOGRAPHY

"Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed."

what it says about your product can impact an audience for years. It is very important as the Type has its own personality and it reflects the characteristics of the product we want to accentuate. " Krung Thep" for example is a very attrcative word as it is not in the English dictionary. This catches the audience's attention because of it's bizarreness and how it is not cliche and mainstream. Also foreigners who've been to "Bangkok" would expect a party music due to Thailand's reputation of a partying country however, the cover of the digipak suggests something different which will make the consumers wonder what type of music could it be.