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How do your products represent social groups or issues?

In this project we are trying to represent the "Thai" culture by which we emphasise on the Thai values such as being "conservative" in love where they compress their emotions in and will not show their * out for eveyone to see. Thai girls could even be described as keeping their feelings to themselves . In this we tried to show the thought processes and what might be going on through a female's mind this is done through having the main character as a female who seems to be singing her thoughts out to the audience. This outlines the culture of not having the freedom of speech where it is heavily * in Thailand. Furthermore, in this video we are highlighting the issue of " self- alienation" and " self -isolation" which is very common among the Thai youth which is then ironically is considered as socially acceptable due to the persona of being conservative about feelings. Orientalism is a major emphaisis in this project as our theme is " Thai" it strong conveys the Thai attributes and way of life and being " Asian".

( This part where she winks on the beat of the song makes the viewer engaged with the overall music video as it seems like she/he is almost communicating with them through his/her glare)

We used this song for our research on Thai girls where the lyrics is about the persona of a Thai girl.

f religious engagement as a developmental resource that guide youth to become responsible, caring, and civic-minded adults as well as enhances the youth’s prosocial behaviors. Bhuddism is the main focus in our music video. We represent this through bhuddism rituals in our music videos this includes liting candels, praying, the images of temples to fully emphasis the "Thai" culture on the power of religion and idolising a as Bhuddism is  a symbol for the Thai identity.

Where in this we are stereotyping the idea of Asia as being irrational and spiritual where we use the idea of the " Mystic Asian" in this which is the main character and also an idea of female Asians as being vulnerable and

 we were tring to investigate the relationship between religiosity and prosocial behavior by combining the ideas of beign spiritual by showing rituals and at the same time contra?

Our music video is similiar to an art video where almost eveyrthing is symbolic. The reason for this is because we are targeting for a specific social group which are the hipsters for example. Hipsters like to listen to Indie music where the music video and music has a deep meaning and are very symbolic. It is also very visually appealing to the viewer and is more like an art piece than a music video. "Dek Naew" are often teenagers 

this represents this social group because 

Foreigners see Thailand as the land of smile but we are going againist the norm and * by * the * into sadness where melancholy and despair is represent in here which contradicts to the image of Thailand which I believe makes this video more interesting. The obvious issue that we are trying to bring up is the reality of Thailand where it is not as beautiful as it seems such as the people where when they are

people have a  glimpse of sadness under all those smiles and are broken. We showed this by the use of colour effect for this music video. The black and white colour effect adds on a tone to the music video making in ominious and depressing. It represents the sadness and despair of waiting for someone to come back which matches with the lyrics "   "

Our music video also represent the "Thai " idea of love which involves waiting and being conservative.In this  project , Gender plays a huge role in our story line. Thailand is a " male- dominant" country and tends to look up to males in every aspect of life and daily routine but however, in this we are stressing the issue of gender equality by emphasising on " female independence" looking from a female perspective in a relationship. This represents the Thai females

We also place a great emphasis on the location. The location is used to set an atmosphere and mood to the whole music video an the narrative is also reliant in this because the location must match the feeling and the style of the song

 In our music video we are outlining the typical Thai"middle class to lower class. This represents the typical Thai norm especially the market.We are also upbringing the issues such as poverty. We did this by having the main highlight of the video shot in the market and a portrait shot of people at the market. We also have footages of homeless people and things that may seem priceless like the ferris wheel that is so close to be broken. The reason we chose to put these things in is to convey sadness and to set an ominious mood to the whole music video.Youths have dreams, ambitions, and energy. However, they have been affected by the economic problems, There are not enough job opportunities for them and we represent this through the footages of kids looking straight into the camera with a glimpse of sadness.

We also have the elements of the contradiction between reality and dreams. This is done by having repeated frames in the beginning to convey flashbacks. During this frame it also outlines the issues of self alienation and social acceptance which is clearly seen when Melanie is in the middle of the streets and everyone is avoiding her and they think she is weird.