TASK 6 - Identifying your audience

Core
This is the audience that invest heavily in the culture surrounding this type of music – they are part of the communities you’ve identified, attend club nights and gigs, maybe create this type of music. This audience identify with this sound of music.

Tertiary Audience

This audience, though large in number, might only match the core audience in a minor way and will ‘consume’ if they happen to have the opportunity.

Use the following resources:
Any of the feedback you got from your interviewsALL THE GENRE RESEARCH YOU HAVE DONE...and these websites


We have used YouGov to research our target audience





Overall our type of music * both gender, males and females.

EVALUATION

Creative critical reflection

My products use and challenge conventions 

It represents a small social group like " hipsters" and
It is aim for a small user. The digipak is aim to * who listens to psychedellic music and possibly * the digipak is designed to be abstract and *. It is not the same as other digipak where it has a * of the artist's face, It is painted instead to give it a feeling of a piece of art and a value*? which could possibly attract arty people who has a sense of style. 

How do your products engage with audience and how would they be distributed as real media products?

My products engage with it's audience effectively. I believe it has fully reached out to it's audience because the website allows the audience to be updated with the news and tour dates of the artist which gets the audiences involved. Furthermore, This also covers all the media *? such as twitter, facebook, tumblr , instagram abd youtube.

The products will be distributed as real media products by following the chain of * through 4 paths:


If the product hits it's local market? and do well we will be distributing to an agent so that it can be available around the world and increasing it's market. This is a good way of creating awareness and one of the main aims we want to achieve.
The location of the product would be in local stores
We also want to create a vinyl version and remake the version onto big hard disks to create that exclusive? and * attention.

How did you integrate technologies - software, hard ware and online in this project

The elements of my production that works together is the music video, the website and the digipak. All these 3 things synchronise well together , emphaizing of our theme and style. The music video is almost like an  art video. 

this creates a sense of branding because it * from different audiences for example  : digipak would attract customers that go to buy CD and the record label stores and the website that is created will be aiming for more of a diverse and broad variety of audience which is more different as the internet connects many different types of people together. This is an effective way of branding as it will create a greater awareness due to the mass users. 

We intergrate technologies together which allows us to bring all the parts altogether. The programmes that we use for the music video is a combination of the use of 
Furthermore, for the editing for the products that requires artistic skills we use powerpoint, photoshop, microsoft word, flipsnack and flip books which allows us to put all the ideas altogether. This is one of the most successful things because I find it quite easy and it is very practical in terms of relocation and moving the bits and pieces around. It is very fun as well and allow the products and the information to be presented creatively and beautifully which does not make it boring. The website that I am very happy with is the flip books which could be embedded onto Blogger.
For the digipak we mainly used powerpoint to place all the components altogether because I found it easier to arrange things since I am not that good at photoshop but for the color adjustment I used photoshop as it allowed me to have a wider range of colour effects I could choose from which is a very important thing as it sets a tone to the whole digipak.
Additionally, Photobooth is used to record the processes as well as Iphone to help with recording the voice of the speaker.

Photoshoot Planning

Photoshoot planning done from Histmedia

Digipak

I have decided to analyse this digipak in particular because it is of the same genre I will be creating my final products on (as a group)- Indie/Tropical House. Analysing this digipak and putting it towards my research findings will help me understand the Indie genre conventions a lot better; so when it comes to creating the final products in the construction stages of the coursework, I will have an idea of the typical Indie genre conventions.

There 2 ways in creating the product:

1. Digipak which are real photos

or

2. Digipak which are drawings, painting , photoshop

The front display present the medium close up of the singer with an emphasise on the facial expression of the singer and his outfit.

which suggests that the type of music could be arty, psychedellic and would fit in an indie genre 

By having the album cover done as an acyrlic painting piece allows the CD to have more freedom and explore creatively. 

Having Troye Sivan standing in the middle of the streets suggests that he is exploring or is on a journey to somewhere.

The cool and warm colour palette allows the album cover to have a mixture between

The filter that is used

Realistic painting = photorealism.

This would target audiences who listens to Indy music and possibily interest in art/ hipsters.

Mika's 

Again, Grimes’ digipak is arty and has an emphasis on drawing and symbolism which represents it’s artist. The drawing allows the digipak to be attention grabbing as it is like a ppiecce of art rather than a music album due to the choice of production used and the designs.
The colour palette of the digipak is very limited. It only consists of 4 colours which are red, black, white and yellow. When there is a limited colour palette it allows the digipak to have a tone which is very effective in communicating with it's audience. These colour gives the glimpse of what type of song the music album has. These colours are suggestive of punk,rock * , with a bit of psychedellic feel to it. The drawing of a woman who looks like a skeleton gives a sense of ominious to the whole design. But the juxapositioning of the hearts and flowers allows the digipak to have more energy as it acts as binary opposites.

Random Album Cover

Step 1: Go to: Random Wikipedia

The title of the first random Wikipedia article you get is the NAME of your band.

Step 2: Go to: http://quotationspage.com/random.php3
The last four or five words of the very last quote of the page is the TITLE of your album.

Step 3: Go to: http://www.flickr.com/explore/interesting/7days/
The third picture, no matter what it is, is the COVER of your album. Expand to full size and take a square shaped screenshot.

Step 4

Put all 3 components together either in Pages, Preview, Paint or Photoshop.

What should a Digipack cover be/do

• Interesting
• Be something that people want to but / artsy - abstract
• represents album/band

Because of digital distribution 

-Desirable as an image/or possession

Influence consumer to buy -Promotion (value)

-emotional response “PRETTY"

• Eye - catching - stand out ( something new)
• Be a representation of the artist ( value/ star/ person)
• Symbolise/ Represent the genre of music
• USP Benefits - promotion/ offer/ limited edition
• Aesthetically pleasing
• Function - CD e.g. list of songs , disk keeper. distributor, company , record label, Legal ethical stamp, barcode
• Iconic - represents something : DECADE - movement, artist (genre)

Mood Board