Grimes - Music Video Analysis

This music video is a is a pop video that has a sense of indy rock in it. The music video is very interesting as it is different from any video. It consists of 2 songs in 1 music video “ Flesh without blood” and “ Life in Vivid dream” which creates a sense of story to the whole music video and connection between the 2 songs. The first song is "Flesh without blood” which has a sense of japanese anime in it. The first costume is the lady with wings which looks like 

By having this script/comic book/Anime titles makes it easier for the producer to convey the concept of " Anime"  which makes the viewer feels like they are watching anime instead of a music video. This is a very interesting concept as it is seen more as a piece of Art than a music video. The colour palette and the effects are vibrant and has a wide range of tones and shades. This helps to further emphasise on the clothing of the Anime characters, as well as the surreal wigs which are not normally worn out in public.

Task 7 (delayed)

Marketing Strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Since the artist is based in Thailand we want to try get fans within Thailand first.
One of the main things we want to be doing it getting My Melanie involved in featuring music with other artists in Thailand to create that awarness. Artists that we will be working with includes " Singtoh" สิงโตนำโชก , Lunla , Palmy which has a similar style of music. 

We believe in order to make the artist stand out and become successful is to be traditional and original as there are not that much of artist who is famous that comes from Thailand especially DJs. To make " My Melanie " international there are few things we have to achieve:
1.DIGITAL DISTRIBUTION

" My Melanie" must digitally distribute album into Cd and EP. A physical CD only release or selling MP3s strictly on your website is not the way to go. Digital distribution allows your music to be available everywhere fans will want it. Some will prefer streamed (Spotify, Rdio) and some will purchase (iTunes, Amazon, etc.) and the best way to get added to all of these is to go to a digital distributor like CD Baby or Tunecore.

Vinyl

Vinyl is one of the alkenyl functional groups. On a carbon skeleton, sp²-hybridized carbons or positions are often called vinylic. Allyls, acrylates and styrenics contain vinyl groups.

Mostly, if we generalise the obvious the type of people who are willing to buy LPs and Vinyls are hipsters where they stick to the old way of life. Another type of target audience is fandoms or loyal customers who are real fans and keep up with all the products the band produces as they want to keep the vinyl collection.

Why do some people choose vinyl over CDs?

1. Your Taste in Music Will Improve

2. Record Buying Is an Experience

This is very important as LP is back in the market and major DJs been introducing LP when they are remixing songs. This allows LP to go back on track to the trends. It is very important to follow the trend as we can achieve to sell more due to adjusting our market strategy to match with the majority.

3. Vinyl Sounds Better

4. Vinyl Can Make You Money

The reason that we want to also create a LP version for the album is that it allows the customers to browse and see more of the other disks available in the store which is an effective way of marketing since it attracts the customers to listen to other albums since it is placed next together. Attention can be created due to the design of the vinyl and the quality of the music.

However, the downsides of buying Vinyls and why some people prefer digital CDs is that they require turn tables which are costly and only attract to some target audience : Higher/ Middle class who raise reasonable amout of income.  Secondly, they are very hard to take care of as if they are not carefully looked after they will diminish if they have not been played for a long time. Furthermore, dust can get in and break the *

Instagram

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. 

It is one of the marketing and promoting strategy that we will be using.

The main aim of creating an Instagram account for " My Melanie" is to create publicity and awareness to the target audience.

Our marketing strategy will be to:

*Keep it interesting 

*High Quality Images 

*Represents the Artist 

DIGIPAK

Codes and Convention- Female Solo Artist