We start off the music video with footages of location in order to inform the location of the music video, time and day. In this we juxapose the idea of spirituality and reality in 5 seconds. The market contradicts to the temple as market is something that is cheap and very down to earth. For Thai people temples are seen as sacred places and are very expensive made of golds and diamonds. Juxaposing both of these elements together creates an impact to the overall opening as it creates a sense of confusion and irony so that it attracts it's audience. We create a sense of power by using Low Angle shots. The market shots are conveyed as a lower class due to the angle of the shot that is used. The medium level creates a sense of the viewer being in the same level ( mundane).
This is also inspired by Jennim 's Blogger where she have footages of the scenes in Thailand - we were trying to achieve this " Postcard" feel to the overall music video. The shots that are chosen are normally seen in a tourist postcard and we are trying to convey the idea of the "forever going memories" and how it captures that moment.
The reason for this is because we want it to be a "Novelty Factor" for it's buyers. It is also an Indie music video convention. The shaky camera is used to give the viewer a sense of them looking through their eyes and to get a sense of it.
In this scene we are bringing up the problem of "isolation" and "public alienation" we portray this loneliness through having everyone looking at her like she was a weird thing. In this we want to make the viewer feel discomfort and uneased just like the main character. We achieved this by having My Melanie looking straight at the camera at the audience to build that connection and to gives the sense of the viewer being the same as the main character and that the viewer is the one who knows of this loneliness and the sadness she is feeling. Again, we are engaging the audience with our music video and to make it seem relatable to them.
The double exposures and repetitive films is used to portray dreams and irrationality.
The darker filter added throughout this footage is intentionally done to create a sense of " Nightmare" to this whole look. Somehow the * effects creates this disturbing feel as it breaks the norm of the music video. This is done to fully emphasis on the idea of irrationality and dreams/nightmares that the main character is feeling. This also brings more attention to the viewer. It also acts as a flashblack meet characters with pasts and personalities
