- Interesting
- Be something that people want to but / artsy - abstract
- represents album/band
Because of digital distribution
-Desirable as an image/or possession
Influence consumer to buy -Promotion (value)
-emotional response “PRETTY"
- Eye - catching - stand out ( something new)
- Be a representation of the artist ( value/ star/ person)
- Symbolise/ Represent the genre of music
- USP Benefits - promotion/ offer/ limited edition
- Aesthetically pleasing
- Function - CD e.g. list of songs , disk keeper. distributor, company , record label, Legal ethical stamp, barcode
- Iconic - represents something : DECADE - movement, artist (genre)
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