Understanding Music treatments

This is the article that I had to read about Music Video Treatment : " Ferraris On Ice"

A video treatment, also known as video concept, outlines information with regards to what the music video will be about.

Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.

However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.

"From my research into Music treatments I believe the FIVE most important aspects that a treatment should have/do are:"

Do you believe the pitch was good at communicating the ideas of the director and why?
I believe pitch did a good job at communicating the ideas because as I was watching this music video it really caught my attention and I find it really entertaining. The tone of the music is quite violent which matches with the music video which makes it goes really well together. Also I think the colour effects that they decided to use in the music video is very interesting. The colour looks quite grunge and dirty as they is a high saturation of grey, black and brown which makes the video seems quite BADASS and very edgy. Another thing I really like about this music video is how the emotions of the character are shown in it. The feelings are very extreme which **
Also the plot is very interesting especially how they use a " Kung fu " - Asian guy to play as the main character. The Asian guys added extra sass to the music video as Kung fu is associated with fighting, war and rebel which I believe is the aim of the music video - to make

Are there any differences between the pitch and the final video?

The differences is that no taco bell/ no restaurant scene as well as the policeman and no guns or shoot out as well as a different anti-climatic ending
This could be that the ran out of budget.

How do you think the pitch could be improved?