ANDREW GOODWIN

(Dancing in the Distraction Factory)

Goodwin identified a number of conventions or characteristics that enable us to identify that we’re watching a music video.

A link between lyrics and visuals	Colonel Abrams – Trapped” – don’t go too literal e.g. Black magic – Little mix – high tempo/ upbeat
A link between the music and visuals	Editing/ tempo
They have generic characteristics associated with the genre of music	Genre music - mise en scene Certain types of ladies hanging around gangsters,rappers in the hood, drugs , gold – bling e.g. Flo – Rida
Use intertextually References – use of others texts – could be : play, mvs, pictures, art, TV shows, books, films	The Craft – 90’s = cool Teen US Highschool nerds – cool people Hey mama- mad Max Fancy - Clueless
Voyeurism and notion of looking
Objectification
An expression of the demands of the record label
Performance/ Narrative based/ Concept based