Tuesday, 22 December 2015

Marketing Strategy

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Since the artist is based in Thailand we want to try get fans within Thailand first.
One of the main things we want to be doing it getting My Melanie involved in featuring music with other artists in Thailand to create that awarness. Artists that we will be working with includes " Singtoh" สิงโตนำโชก , Lunla , Palmy which has a similar style of music. 

We believe in order to make the artist stand out and become successful is to be traditional and original as there are not that much of artist who is famous that comes from Thailand especially DJs. To make " My Melanie " international there are few things we have to achieve:
1.DIGITAL DISTRIBUTION
" My Melanie" must digitally distribute album into Cd and EP. A physical CD only release or selling MP3s strictly on your website is not the way to go. Digital distribution allows your music to be available everywhere fans will want it. Some will prefer streamed (Spotify, Rdio) and some will purchase (iTunes, Amazon, etc.) and the best way to get added to all of these is to go to a digital distributor like CD Baby or Tunecore.

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